With a background both as a performer and publisher, Trond is a well rounded music business professional with over 30 years experience. He has been on the cutting edge of the development of the streaming economy since the mid ‘90s. As marketing director for Norwegian streaming aggregator Phonofile, he has successfully spearheaded the proliferation of digital distribution to all major worldwide markets.
Recently, Trond has been setting up the international music consultancy organization Longyear United, providing access to networks in all major markets for rising stars. He is especially focused on emerging creative economies, such as the African music sector, and has devoted a considerable amount of time to mentoring acts and industry players in western and southern Africa.