Sid Sharma

Sidharth Sharma’s love of music began very early at the age of 4 when he was exposed to the music emanating from his older sister’s hi fi; punk, ska, reggae, rock and everything in-between. As a teenager he played in various bands but then when the dance music revolution swept the country, in the early 90’s, he sold his bass guitar and brought some Technic 1210’s and promoted club nights around the UK. This musical evolution then led him to go on and co-found the multi award winning Shambala Festival of which he is currently the Creative Director. Now in it’s 15th year Shambala is considered a pioneer of the Boutique Festival scene in the UK amongst industry and festival goers alike.